I have always been a bit of doodler, generally a result of losing interest in the class, lecture or meeting I am in at the time or some random idea that came into my mind at that time that I needed to get down on paper.

This logo has origins in a uni lecture…it then eventually became a painting. When it became a painting, the three letters that came from the newspaper clippings then led me to the following words - make a difference.

Fast forward 10 years and it became the first tattoo I got and the symbol became known to me as my all seeing heart.

When I was thinking about what to call my creative studio this symbol was the perfect fit and the next natural evolution for this symbol. And thus, Make A Difference (M.A.D) Creative Studio was born.